"You have to treat these people like sensitive children. They always say it's about the money, but it's not. They just need to feel seen. They wanna be the special child." Armond, The White Lotus
I've worked for FOs and this is spot on
Very interesting! Thanks for sharing.
Great read! It's hard to get insights into what happens in FOs like this elsewhere.
Major thanks for this article, I enjoyed reading every sentence!
Doesn’t the Walton family mainly invest in cheap index funds? I remember reading that in 2021. Billions in family money managed with ETFs. Something to check out. Really enjoyed the article.
Thanks Frederik! Curious. Any family office that you admire?