📰 Bill Ackman's First Profile (1993)
A brief case study in good PR.
I’m going to make some changes to the substack. In between longer profiles I want to share a lot more from the archive of old articles, profiles, and books. These will be individual pieces with a little commentary. I imagine these shorter pieces to be part of an ongoing process of (re-)discovering timeless ideas together. KG does something similar atwhich I’d recommend you check out as well.
Bill Ackman and his partner Bruce Berkowitz started their hedge fund Gotham Partners in March 1993, with $3 million in AUM fresh out of Harvard Business School. About a year later, they already managed to get some top notch PR in the Washington Post: The Rookies’ Big Score, 1994.